00A diffusion index of fifteen years

Crypto history, above and below the line.

Fifty is the line between expansion and contraction. Fifteen years of crypto is a sequence of things crossing it in both directions, and almost none of the people living through it could tell which side they were on.

A purchasing managers' index is not a price. It is a count of how many respondents said a thing got better rather than worse, and fifty is the point where those two groups are the same size. Above it the thing is expanding. Below it the thing is contracting. The number itself carries no information about size, only about direction.

That is the most useful lens anyone has for crypto, and almost nobody uses it. Capital, attention, credit, belief, users, developers and regulation have each crossed that line more than once since 2008, in both directions, and the crossings rarely happened at the same time as each other or at the same time as the price.

So every piece on this site is written to answer three questions. What was expanding. What was contracting. And who, at the time, could actually tell. The third one is usually the interesting one, because the answer is normally that almost nobody could, including the people whose later accounts say they did.

01The eras, and what defines each one

The spans below are approximate and say so. Era boundaries in crypto are contested, most of the confident ones were drawn after the fact by whoever was writing the retrospective, and this site does not state a contested boundary as a fact. What defines a period here is what was happening in it.

Origins

Expanding

roughly 2008 to 2011

A paper, a mailing list and a client nobody was using yet. Almost everything from this period survives as a document, which is why it is the best documented era and the one most often misquoted.

3 pieces

Early exchange

Both at once

roughly 2011 to 2014

The first places to buy the thing, and the first places to lose it. Custody arrived years before anybody had worked out what custody meant.

1 piece

The token sale era

Expanding

roughly 2016 to 2018

Programmable issuance met an audience with no way to price it. This is where the gap between what a document promised and what a contract did became the whole story.

nothing published yet

On-chain finance

Expanding

roughly 2019 to 2021

Market structure rebuilt as public code: pools instead of books, incentives instead of intermediaries, and a new class of failure that nobody had a name for yet.

1 piece

Institutional arrival

Both at once

roughly 2020 to 2022

Balance sheets, funds and regulated wrappers. The interesting question is not that institutions arrived, it is what they were and were not willing to hold directly.

nothing published yet

After the collapse

Contracting

roughly 2022 onward

A sequence of failures that were reported as market events and turned out, in the filings, to be bookkeeping. The record here is unusually good because so much of it went through a court.

nothing published yet

02Recently published

Every piece, grouped by era

03What this site does not do

It quotes no price.

Not a market capitalisation, not a valuation, not a figure for what anything was worth on a given afternoon. The history is what happened and what the record says; a chart is a different site.

It makes no forecast.

No target, no view on what is cheap, no prediction. Everything here is written with hindsight the people involved did not have, which is a reason for humility rather than a licence to extend the line.

It invents nothing.

No date, no quote and no claim about what a named person said, unless it is verifiable. Where a claim is contested the contest is named. Where a source is dead the piece says so, and says what it said.

Why a tax and financial consultant writes this